K9LIN
Land Of All K9
K9lin is a brand aiming to pave a way for all dogs to receive the best education. In the dog industry there are many routs to dog training, and K9lin can always help steer you in the best direction. Although K9lin specializes most in family pet training. Most training revolves around obedience and behavior modification to help the family companion enjoy its time at home together.
The client wanted something clever, friendly, and to the point. So we used the "K9" of K9ln to integrate a friendly cartoon pup as an icon. The puppy in the full logo is meant to be subtle at first glance and noticed soon after. We tried to make sure of this by surveying around 70 people and having over 70% of our survey notice the pup at first glance. The logo was also meant to be used in different mediums from video to small print and potentially on private labeled items.