Shift Rentals

Elegance in power.

Objective

The service inspires speed. However, the brand did not. We needed a symbol that gave the same energy, and separated the brand from the hundreds in the market using the generic identity of a logo with a swirl over a sports car silhouette.

Solution

They received the best symbol of power, elegance, speed and luxury. I never tell a client a logo will make or break the company because its simply not true, but this is the most impact I have ever seen from a brand we made. The entire business is being propelled in such an effective manner they have organically been able to exceed 70k followers and have become one of the most recognized car rental brands next to MPH club in miami. I have no doubt this company can exceed all expectations.

icon

Website design

Concept

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Design

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Execution

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Final Mockups

Optional